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Veldré Amaramia
Amaramia marks the inaugural release of Veldré.
Constructed as a singular architectural work, it established the House’s approach to form, depth, and symbolic restraint.
The dial is not flat. It is layered, with the central tourbillon fully exposed and positioned as the focal point rather than concealed beneath a surface.
A hand-sculpted serpent moves across the dial, partially enclosing the movement and interacting with the mechanical structure instead of sitting apart from it. The vertical “House of Veldré” inscription runs along the left side of the dial, integrated into the layout rather than placed as branding.
Ruby accents and gold elements are set with restraint. A globe detail and additional stones introduce asymmetry while maintaining balance within the circular frame.